This study-unit offers a variety of perspectives on creativity including the de Bono thinking methods. Students will gain an understanding of the implications of creativity and its applications. Interactive workshops will enable students to apply the tools of creative thinking.

During the intensive workshops, emphasis will be placed on the variety of uses for these methodologies and on the practical application of the tools learnt.  Students will be expected to understand the importance of skill acquisition (as opposed to knowledge or understanding) where such methodologies are concerned.

The topics to be covered include the following:

• An introduction to creativity and creative thinking
• The importance of perception
• Edward de Bono’s tools and methods:
• Lateral thinking
• Six thinking hats
• DATT and CoRT
• Other generic creativity tools and applications (eg. TRIZ, SCAMPER and CPS)
• Mind mapping

This study-unit provides a historical and theoretical overview of the various media and their complementary core media elements, such as advertising and PR, and journalism and film in contemporary society. It introduces core models which are useful in interrogating the function of these media and examines case studies where creative strategies have been used in addressing or resolving an issue in the core media elements.  It highlights how media industries exist within a market led economy, examines how the media portrays the social and cultural aspects of our world, and explores how creativity and innovation could be utilised to address some of the issues and concerns around ‘portrayal’ and ‘representation’.



This study-unit looks at the development of the ICT industry and the process of creativity and innovation. The content is based on cutting-edge research on the network economy and the effects of digitisation and convergence as the broad innovation streams in the industry.

Topics to be covered include the following:

• Technology driven creativity: The case of convergence and digitisation
• ICT industry's transformation through innovation
• Evolution of Creativity and Implications for ICT
• ICT Product Creativity
• ICT network dynamics
• A road map to ICT growth
• ICT case study: Google's creativity and innovation centres
• Innovation and new digital technologies

This study-unit is designed to provide students with in-depth knowledge of the various psychological processes that mediate the relationship between the individual and contextual factors involved in creativity. Students will learn about the typical characteristics of creative people and how creativity is influenced by environmental factors. They will explore the relationship between creativity and various psychological components including motivation, perception, intelligence and memory.

Topics to be covered include the following:

• Historical overview and definitions
• The nature-nurture debate in creativity
• The creative process
• Intelligence and creativity
• Memory, knowledge and creativity
• Perception and creativity
• Personality and creativity
• Psychopathology and creativity
• Creativity testing and creativity research

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